Boost Your Business With Online Reviews

Did you know that 88% of consumers in the U.S. trust online reviews as much as they do personal recommendations from friends and family? If your business doesn’t have a designated space for online reviews, you’re missing out on a lot of free advertisement and potential customers. Here are a few quick tips to help you get online reviews!

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Florida is a Hot Spot For Franchises!

Are you thinking of starting a franchise? If so, we have good news for you! Florida offers the prime environment that your franchise needs to flourish, and that means more than just blue skies and warm weather. Our state has a plethora of economic benefits for your franchise!

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An Organized Business Starts with an Organized Office

If you have a small business than you know that keeping your office clean and organized is vital. Your office is the core of your business, and if things start to get out of control in your office then your business could suffer because of it. Here are a few quick tips to help you keep your office well-managed and functional.

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A Brilliant Blog Can Boost Your Business

How many times have you found yourself reading a company’s blog? It happens more often than you might realize. The truth of the matter is that blogs are a great source of information. They can provide in-depth, detailed explanations for everything from baking a cake to building a business. Plus, once a riveting blog post captivates a reader's attention, that reader may be inclined to learn more about the company.

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Nine Reasons Your Brand is Failing at Social Media

Having an effective social media strategy may be one of the most important determinates to the success of your business. The old debate about whether your brand should participate in social media is long over. We all know that social media is an important component to communicating your brand messaging effectively.

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John Mock
10 Surprising Marketing Job Titles For The Next 10 Years

Things change pretty quickly in the marketing industry. Just take a look at any help wanted ad. An ad executive from the 80s would struggle to understand the need for a person to “ignite a brand's social ecosystem, and increase brand engagements across multiple channels, as well as empower consumer evangelists, create affinity and build community.” That is a real job description.

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John Mock
Veteran CMO Lisa Arthur Takes B2B Customer Community To A New Level

Lisa Arthur joined Kcura as CMO last year to be the company’s marketing change agent and to enhance the function's strategic value by channeling the voice of the customer and enhancing the impact of its partners. According to Arthur, “Kcura makes software for legal purposes - investigation, compliance, litigation. If you think about the people who are in that ecosystem, they're very driven by facts...

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John Mock
This Is The Future Of Influencer Marketing

It’s a good time to be in the influencer marketing business.
According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.

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John Mock
I’m Too Sporty for My Freeway

THE ideal spot for a billboard advertising a new car is along a high-traffic road where lots of drivers poking along in grille-to-tailgate traffic have time to read it. Yet those same clogged thoroughfares would be the worst possible places to savor the performance features of a sporty sedan.

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John Mock
Eco-Ads: The Aim Is to Say How They Save the World

JUST as the Supreme Court is said to follow the election returns, Madison Avenue keeps close tabs on consumer opinion and behavior. As a result, green marketing, once left to a corner of the attic with mood rings, Ipana toothpaste and black-and-white commercials, is making a notable comeback.

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John Mock
Wrapped in Red, White and Blue

WRAPPING an American flag around a brand has long been a popular way to peddle products -- to Americans, certainly, and sometimes to citizens of other countries (say, Coca-Cola and Levi's). In this country, no other automobile line -- and few brands of any kind -- have been as successful as Chevrolet with flag-waving pitches.

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John Mock