If you own a business, then you probably have to hire a few employees. And you certainly know that it can be hard to manage your employees and keep them happy. But high employee happiness is a great benefit to your business. Here’s why.
Read More
Is your business on social media? It should be! Did you know that there are 7.5 billion people in the world, and that 4 billion of those use the internet, and 3 billion are active social media users? That’s a lot of people! And all you have to do to reach them is put your business up on social media too.
Read More
Did you know that 88% of consumers in the U.S. trust online reviews as much as they do personal recommendations from friends and family? If your business doesn’t have a designated space for online reviews, you’re missing out on a lot of free advertisement and potential customers. Here are a few quick tips to help you get online reviews!
Read More
Are you thinking of starting a franchise? If so, we have good news for you! Florida offers the prime environment that your franchise needs to flourish, and that means more than just blue skies and warm weather. Our state has a plethora of economic benefits for your franchise!
Read More
If you have a small business than you know that keeping your office clean and organized is vital. Your office is the core of your business, and if things start to get out of control in your office then your business could suffer because of it. Here are a few quick tips to help you keep your office well-managed and functional.
Read More
Are you ready to make a website for your business! In today’s society, an online presence is key. Many potential customers or clients will view your website prior to paying you a visit in person, so it’s imperative to make sure that your website leaves a good first impression of your company.
Read More
How many times have you found yourself reading a company’s blog? It happens more often than you might realize. The truth of the matter is that blogs are a great source of information. They can provide in-depth, detailed explanations for everything from baking a cake to building a business. Plus, once a riveting blog post captivates a reader's attention, that reader may be inclined to learn more about the company.
Read More
Starting a new business? Contact us today! Our creative team can help you create your very own custom website and company logo. We also can create promotional products for your company, and maintain your social media accounts! With a marketing partner, creating a small business is easier than ever before.
Read More
As a business owner in the 21st Century, you have probably thought about creating a social media profile for your business, but there are a few things to consider when creating and managing your profile.
Read More
No matter what job you’re doing, or how long you have to do it, proper time management is key. Here is a step by step guide to help you properly manage your time and tackle your workload, both in the office and out.
Read More
Having an effective social media strategy may be one of the most important determinates to the success of your business. The old debate about whether your brand should participate in social media is long over. We all know that social media is an important component to communicating your brand messaging effectively.
Read More
We are weeks away from April – annually loaded with big-time sports special events – NCAA Men’s and Women’s Basketball Final Four, MLB Opening Day, the Masters and the NFL Draft.
Read More
Things change pretty quickly in the marketing industry. Just take a look at any help wanted ad. An ad executive from the 80s would struggle to understand the need for a person to “ignite a brand's social ecosystem, and increase brand engagements across multiple channels, as well as empower consumer evangelists, create affinity and build community.” That is a real job description.
Read More
Lisa Arthur joined Kcura as CMO last year to be the company’s marketing change agent and to enhance the function's strategic value by channeling the voice of the customer and enhancing the impact of its partners. According to Arthur, “Kcura makes software for legal purposes - investigation, compliance, litigation. If you think about the people who are in that ecosystem, they're very driven by facts...
Read More
It’s a good time to be in the influencer marketing business.
According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
THE ideal spot for a billboard advertising a new car is along a high-traffic road where lots of drivers poking along in grille-to-tailgate traffic have time to read it. Yet those same clogged thoroughfares would be the worst possible places to savor the performance features of a sporty sedan.
Read More
This summer, as you’re watching television or sifting through mail, you’re likely to come across charities asking for your money. And at some point, you’ll probably dig into your pocket to help victims of last year’s Ecuadorean earthquake, the continuing drought in Yemen or some other worthy cause.
Read More
JUST as the Supreme Court is said to follow the election returns, Madison Avenue keeps close tabs on consumer opinion and behavior. As a result, green marketing, once left to a corner of the attic with mood rings, Ipana toothpaste and black-and-white commercials, is making a notable comeback.
Read More
WRAPPING an American flag around a brand has long been a popular way to peddle products -- to Americans, certainly, and sometimes to citizens of other countries (say, Coca-Cola and Levi's). In this country, no other automobile line -- and few brands of any kind -- have been as successful as Chevrolet with flag-waving pitches.
Read More