Boost Your Business With Online Reviews
Did you know that 88% of consumers in the U.S. trust online reviews as much as they do personal recommendations from friends and family? If your business doesn’t have a designated space for online reviews, you’re missing out on a lot of free advertisement and potential customers. Here are a few quick tips to help you get online reviews!
The first step is to identify what review sites are relevant to your business, and to make an account on the ones that you need. For example, Google+ can work for just about any business, but TripAdvisor might be best for attractions concerned with travel. You should also look into Yelp, Foursquare, Citysearch, and Yahoo Local.
The next step is to encourage your customers to leave reviews. Make sure they know which accounts your business is registered on and where they can go to leave a review. This can be done by asking your happy customers directly to leave a review. You can also share your current reviews on facebook, instagram, or twitter and encourage your friends and followers to review your company as well. Some businesses may even choose to offer discounts or other incentives for a review.
The third step is to respond to all of those online reviews once you receive them. Make sure you thank your customers and clients for their feedback. This also helps show that you, as a business, are taking the time to connect with your clients and to thank them for using your company.
Lastly, if you receive a bad review, don’t fret. Make sure you reply and apologize to the disgruntled customer, then use their feedback to improve your business in the future. A direct response and promised improvement will help reassure your clients that you’re open to suggestions and that their satisfaction is your number one priority.